Jay Fortin · founder
In 2023, I was a full-time content creator with nearly 500,000 followers on TikTok. Overnight, I was banned. Everything I had built fell apart: my business disappeared without explanation, without giving me a chance to say a word.
But if there's one strength I know I have, it's that I never give up. I opened a second account and worked day and night to rebuild my audience. That ordeal is what allowed me to build Dix sur Dix.
That same year, I bought my first chain: a classic silver Cuban, $85 in the display case. Two weeks later, it had turned bronze. $85 for a piece that doesn't even last a month.
That's when I discovered 316L stainless steel — the best material for jewelry that stays beautiful for years without ever changing color.
I've always wanted to build something bigger than social media. Dix sur Dix isn't just about selling jewelry: it's the mindset of being the best version of yourself, every single day. A symbol you carry with you — a reminder that no matter the challenge, nothing can stop you.
Every order is one more person who'll feel a little more ten out of ten. That's what I created.